We inspire our people to be their best, developing an environment that nurtures personal growth and empowers them to deliver market-leading client services.

Novia-Lu.jpg (4)

Novia Lu CTP, TEP

Director, Business Development
Hong Kong
+852 3125 1209 +852 6018 1758 Email Connect Download V Card

Novia has worked in the financial services industry for more than 14 years and joined the Nerine Group shortly before its acquisition by Praxis in December 2018.

She is mainly responsible for business development in HK, Macau, Taiwan and mainland China. Prior to joining Praxis Novia was a business development manager of a Hong Kong based fiduciary services provider. In addition to her worldwide corporate structuring, she is also specialised in setting up pre-IPO trust structures and employment incentive schemes such as ESOP/EBT for high net worth individuals and their families and companies. She works closely with professional intermediaries, such as offshore law firms, insurance companies, accounting firms, tax advisory firms, company secretarial firms and banks, especially in the APAC region.

Novia is a qualified Trust Estate Practitioner (TEP) with STEP, member of Certified Trust Practitioners (CTP), and member of the China Development Sub-Committee of the Hong Kong Trustees' Association jointly with STEP Hong Kong.

She speaks fluent English, Mandarin, Cantonese and Fujianese.



美輝是國際信託及資產規劃協會(STEP)認可的信託與資產規劃專業員(TEP)和香港信託人公會授予的認可信託專業人員(CTP), 同時擔任由香港信託人公會及STEP香港合辦的中國發展小組委員會成員。


Speak to one of our experts

Get in touch

Contact Us

This form collects your name, email address and telephone number so that we can communicate with you. Please review our Fair Processing Notice to see how we protect and manage your submitted data.

Our people

Our multi-disciplined team works as one, focused and committed to providing you with complete, seamless solutions, tailored to your specific requirements.

All delivered, across the world, with drive and enthusiasm.

Praxis People Compressed