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PraxisIFM becomes Praxis in 50th anniversary rebrand

26 September 2022

Praxis is proud to unveil a new strategy for growth, under our new brand name, Praxis.

The new name and brand reflect the evolution of the group’s services, while paying homage to the PraxisIFM name. Praxis and its strapline Open Ideas is a clear reinforcement of the company’s commitment to providing high-quality and innovative services to its clients, harnessing the talents of the Praxis team, and investing in new technologies.

The new corporate identity comes at an opportune time for the business as it refocuses its private wealth and corporate services offering and celebrates its 50th anniversary.

Robert Fearis, Praxis CEO, commented: 'Our rebrand to become Praxis is a clear public declaration that our business is evolving to deliver better service to customers and improve shareholder value. As Praxis, we remain committed to delivering open ideas to our clients so they can best compete in the current dynamic business landscape. Along with the whole Praxis team, I look forward to seeing our clients and their advisers' response to our new identity. I want to thank the team who have focused on delivering this rebrand as I believe it positions Praxis as a modern player while reflecting our history.'

Praxis will serve as the new overarching brand name for the PraxisIFM Group Limited, which, along with subsidiary holdings, will retain the PraxisIFM name in its legal entities.

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