Winnie joined Praxis in 2023, bringing more than 15 years of experience.
Role at Praxis
She is mainly responsible for business development in the in the Asian market. She is responsible for driving the development and promoting Praxis’ comprehensive range of corporate and private client solutions.
She works closely with professional intermediaries, such as offshore law firms, insurance companies, accounting firms, professional advisory firms, company secretarial firms and banks, especially in the APAC region.
Winnie has contributed to end to end succession planning processes, including identifying critical roles, evaluating the client needs, and aligning actions with the trust structure.
She is recognised for her ability to translate the family priorities into actionable succession planning, to minimise the burden and the worries from the first generation.
Career history
Prior to joining Praxis, Winnie was in business development and client relationship roles for various licensed corporate and trustee firms. In addition to her corporate structuring expertise, she is also specialised in setting up private trusts for succession planning, employment incentive schemes such as employee stock ownership plans and employee benefit trusts for individuals and their families or companies.
Winnie was born in Hong Kong and studied in Canada. She holds a Master’s degree in Business Management from Hong Kong. Additionally, she is a full member of the Society of Trust and Estate Practitioners (STEP), TEP.
Winnie is fluent in English, Mandarin and Cantonese.
About Me
“In my free time, I enjoy family gatherings, playing tennis and travelling.”